WWE Offering Wrestlers More Creative Freedom To Improve The Product?

Is Vince McMahon's grip on creative finally loosening?

Vince McMahon Honest
WWE.com

WWE's creative inconsistencies have rarely been as vast (or as widely criticised) as they are in 2019, with Vince McMahon and his writing team barely out of the firing line these days.

This is understandable. WWE's disastrous, tumbling viewership is largely down to their output, and righting this course could be the only way back for a TV product that is failing objectively. Now, it looks like the promotion could be opening their process up to do this.

Per Fightful, WWE wrestlers are currently being encouraging to pitch more ambitious ideas to the writing team, with the idea being that they're now more willing than ever to try things they've never done before in order to refresh Raw and SmackDown.

Advertisement

On a similar note, Fightful have also reported that a number of backstage figures have attributed the 24/7 Championship's success to WWE being not as "strick or hands-on" with it. This suggests that the likes of R-Truth and Drake Maverick have been given increased freedom with the novelty strap.

It seems unlikely that Vince McMahon will ever relinquish his iron grip on WWE's creative output. Still, tapping into his roster's creative minds can't be anything but a good thing.

Advertisement
Channel Manager
Channel Manager

Andy has been with WhatCulture for six years and is currently WhatCulture's Senior Wrestling Reporter. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.