10. Damien Mizdow
The Damien Mizdow saga has the dubious honour of standing not only as a great storyline that WWE botched with a terrible ending, but a depressing burial of an an extremely popular worker.
It started in summer 2014. Damien Sandow had ditched his old “Intellectual Savior of the Masses” schtick and had become a full-time impersonator. Magneto, LeBron James, Sherlock Holmes: Sandow copied them all, and while his performances were stellar, it was sad to see him relegated to comedy jobber status.
This changed when The Miz hired him as his stunt double. The role often meant Sandow taking a few beatdowns intended for his master, but Mizdow’s popularity soon exploded. The sight of him copying Miz’s every move was hilarious, particularly when selling offence from invisible opponents, and the fans loved it.
Miz, of course, was deeply jealous of his stunt double’s surge in popularity, and became increasingly domineering towards his charge. The logical pay-off was that Mizdow would eventually turn on the bully to a gigantic pop from the crowd, cementing his status as one of WWE’s biggest babyfaces, and moving him on to bigger and better things.
What happened? Mizdow did turn on Miz at WrestleMania 31, and while they wrestled a couple of times in the aftermath, they were drab, lifeless affairs. The feud ended on a whimper, and instead of becoming WWE’s next top babyface, Sandow became “Macho Mandow,” before eventually being released earlier this year. A crying shame, as WWE had the framework in place for a near perfect feud.