WWE's vast talent pool is flooded with miscast performers.
In Vince McMahon's crooked Universe, heroes rarely show honour, honesty, or integrity, coming off more like the villains they claim to oppose, while the heels regularly pull more sympathy. The writers are nailing some characters, but most are all over the place, particularly towards the top of the card.
2017 began with WWE expecting us to root against Rusev and Jinder Mahal in a storyline that saw Enzo Amore cast as a gross (babyface) sex pest, and is closing with colossal egomaniac Shane McMahon painted as some kind of comic book superhero. The alignment scale is a mess. WWE's 'heels' often draw louder cheers than the babyfaces, and the company's failure to present performers in an appropriate manner is one of the main reasons behind their inability to create new stars.
The company traditionally take it easy through December, mailing in the bulk of their programming until the year ends, and the Royal Rumble build officially begins. Thus, they're unlikely to address these problems until the clock strikes midnight on January 1st, but they have a long, long list of turns to consider in the new year...