9. Braun Strowman’s 2016 Push
When Braun Strowman debuted in 2015 as a member of the Wyatt family, fans had already made up their mind on what they thought he was.
What they thought they had, was a seven foot behemoth who was green in the ring, couldn't really talk, but who had enough muscles in all the right places to send Vince McMahon giddy with excitement. Rumours began to spread that he was going to face Undertaker at WrestleMania 32, despite the widespread apathy for the Black Sheep of the Wyatt Family.
All that changed after the brand split however. Rather than expose the still relatively inexperienced worker in overly drawn out matches, which would just reaffirm fan expectations of him and prevent him from ever truly getting over, WWE booked The Monster Among Men in entertaining squash matches (remember when people liked James Ellsworth?) that showcased his surprising athleticism for the rest of 2016.
Come 2017, and "I'm not finished with you!” became the WWE Universe's new favourite catchphrase, as it became the anthem of Braun's weekly destructions of Roman Reigns. His extended beatdowns of the The Big Dog on Raw were as over the top as they were hilarious, but helped to hide Braun from the fan expectations that had threatened to derail his push.