AEW has filed trademark applications for 'Watch Your Wrestling' and 'WYW' with the United States Patent and Trademark Office, doing so on 18 October.
Both applications were filed for the following purpose:-
International Class 041: Educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of production of television shows and multimedia entertainment content featuring wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing webisodes featuring wrestling via a global computer network; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network; Entertainment in the nature of wrestling contests; Entertainment services in the nature of live wrestling performances; Providing wrestling news and information via a global computer network
“We’ve really allowed the shows to co-exist. I put my show on consciously after SmackDown, knowing that there’s a huge audience that watches that show and many of those people are going to watch Rampage. It’s been a huge hit for TNT. We’ve had nights where we were number one. We’ve been in the top 10, top 20 consistently. I want for the fans to be able to watch all the wrestling. I’ll coin a phrase right now that I’ll use from now on: WYW. Watch your wrestling. Whatever you want to watch, watch it. A lot of people have chosen to watch AEW because it’s the best show.”
This was ahead of WWE SmackDown and AEW Rampage going head-to-head for 30 minutes on 15 October, which didn't go well for Vince McMahon's promotion, ratings-wise.