7. Jack Swagger
Poor Jack Swagger, a World Champion only two years ago, now used as a jobber for guys like Brodus Clay. Where did it all go wrong? Hes never been the most charismatic wrestler and personality is an essential in this industry. Look at how successful Dolph Ziggler has been. Swagger really could have benefited from the managerial skills of Vickie Guerrero, who could have done his talking for him. In the ring hes almost the complete package. Swagger has the power, the athleticism and a great moveset but he obviously lacks the intensity. Look at Kurt Angle for example; he could do the whole comedy heel routine, before snapping into a seriously aggressive character and looking like he could snap someones ankle. A quick comparison between the pairs ankle lock tells you everything you need to know. Swagger could easily be a main eventer: he has the look, the moves and the skill. The only problem is the charisma. If the WWE could create a character or an angle for him that would disguise his lack of personality, he would be ready for a big push.