Box Office: April 16th - 18th
Is Matt Vaughn cursed? The much hyped superhero Kick-Ass less box office ass than expected...
Hello and welcome to the Box office report where once again we will be highlighting the biggest money-makers from over the past weekend. Just like last week there was a photo finish to the top spot with just $250,000 separating the first two places. So let's head straight into this week's top 5 countdown: 5.) CLASH OF THE TITANS
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THE STATS: US WEEKEND GROSS: $15,770,000, US TOTAL GROSS: $132,985,000 WEEKS ON RELEASE: 3 DROP OFF PERCENTAGE: -40.8% BUDGET: $125 MillionWhilst Clash has had a decent run at the box office overall, a little disappointing for Warner Bros will be the titanic drop off in gross after its fine $61 million opening. Last week's $26 million barely maintained its place at the top of the charts and now this weekend it has fallen from first to fifth with another forty percent drop. It's $133 million total gross has now reached past its hefty $125 million budget but the film still looks very unlikely to soar past the $200 million barrier making it more of a minor hit than a box office smash.
THE STATS: (NEW ENTRY)US WEEKEND GROSS: $17,000,ooo, US TOTAL GROSS: $17,000,000 BUDGET: $21 MillionNeil Labute's latest release fared pretty well in its opening weekend despite an edgy premise that I thought would turn people off rather than entice them to the screens. In terms of average gross per theatre, the film was actually the most profitable of all current releases, averaging $6,913 dollars but when you have the majority of the higher releases playing on over a thousand cinemas more, it meant that Death at a Funeral was unlikely to scale any higher up the charts and it made a good impact considering.
THE STATS:US WEEKEND GROSS: $17,300,000, US TOTAL GROSS: $49,296,000, WEEKS ON RELEASE: 2 PERCENTAGE DROP: -31.9% BUDGET: $55 MillionThis sitcom star led vehicle continues its solid drive near the top of the charts with an impressive -31.4% drop off from last weekend's opening. The comedy has held on pretty well which is perhaps testament to the clear drawing power of leads Steve Carrell (The Office USA) and Tina Fey (30 Rock). I bet the actors from Friends wished they had experienced a similar crossover appeal (unless of course you believe that Courteney Cox is the reason why people went to watch the 'Scream' movies.)
THE STATS: (NEW ENTRY)US WEEKEND GROSS: $19,750,000, US TOTAL GROSS: $19,750,000 BUDGET: $30 millionAlthough Box Office Mojo are reporting that the opening numbers for 'Kick Ass' have been somewhat of a let down, describing that the film failed to "bust out of its unpopular superhero comedy confines nor did it match its hype", I myself am not that surprised as the film was only a few million dollars short from my own predicted estimation. It has after all a very indie vibe and as such is unlikely to ever open with a smash weekend. I do however believe that the film will have immense staying power in a similar fashion to 'My Big Fat Greek Wedding'; and as a cult smash I can anticipate the film gaining from a mass of repeat viewings and taking small chunks for a long period of time. I will in fact put my neck on the line and make a very bold prediction that Kick Ass will end up taking more money than the more obviously profitable 'Clash of the Titans'despite taking less than a third of that film's opening weekend. 1.) HOW TO TRAIN YOUR DRAGON
THE STATS:US WEEKEND GROSS: $20,000,000 US TOTAL GROSS: $158,618,000 WEEKS ON RELEASE: 4 PERCENTAGE DROP: 19.6% BUDGET: $165 millionOwing to its 165 million budget, the studios behind this latest lavish animation must have been quite concerned with the film's underwhelming $43 million opening but since then it has boasted immense staying power with recent weeks of 29, 24 and now a 20 million haul which has sent the film back to the top of the charts, helped mostly by the fact that children have little other alternatives on offer amongst the current crop of releases. Domesticaly the film has still yet to match its budget but if it can maintain this kind of staying power it may prove to be a resounding success after all. In terms of this week's race to the top spot, 'How to Train your Dragon' edged out 'Kick Ass'by a minuscule $250,00o sum with an even closer race than last week's top spot battle between 'Clash of the Titans'and 'Date Night' which were separated by just over a million dollars. On Friday How to Train your Dragon showed no signs of reclaiming the top spot as its $4 million daily takings left it hanging in 4th place heading into the weekend. On Saturday however the film caught on fire as it were as it almost doubled its weekend earnings with a 9 million daily box office that left it just short of leading movie 'Kick Ass.' On Sunday it's 6.4 million gross was enough to clinch the weekend top spot. Onto the week's new US releases: Next week we have the release of the Jennifer Lopez vehicle 'The Back-up Plan.' The film's tagline which reads "Fall in love. Get married. Have a baby. But not necessarily in that order...." is perhaps all you need to know about this likely monstrosety. Lopez may be a far greater draw than a similar rom-com star such as Jennifer Aniston (who has her own artificial insemination rom-com upcoming late summer)but she's hardly Box Office dynamite either and so I predict that this familiar, light hearted and in some cases comforting rom-com will open with a $26.5 million weekend to claim the top spot and then begun to fall down quite heavily shortly afterwards. http://www.youtube.com/watch?v=8FZuNElrx7A The other new release this coming week is the action film 'The Losers', a comic book adaptation starring Zoe Saldana, Idris Elba and Chris Evans. The film is focused around the members of a CIA black ops team who after being betrayed and left for dead attempt to target the poeple who tried to assasinate them. The trailer seems to feature enough bite and bling (careful to get in all those explosive, expensive moments) to warrant a reasonable 20 million opening. http://www.youtube.com/watch?v=ypdB65jNpu0 Now let's briefly turn to some box office news from the movies which are starting to finish their run in the charts.