With February just around the corner, the 20th Century Fox marketing machine is gearing up for a Deadpool onslaught. As one of Marvel's lesser-known properties (to a wider audience, at least) they're going to need to be really savvy with the material they choose to promote, and how they do it. Mainstream audiences - if they're not too superhero-fatigued, at least - are really going to need to see more of Deadpool's USP of hilarity and tendency to break the fourth wall to make him stand out from the crowd. IGN received a new cinema standee this morning that'll soon be peddled around the country, in anticipation of a new trailer in December, and they appear to have succeeded on both the aforementioned counts. Check it out below - can't wait to find one of these for myself so I can finally sit on Deadpool's lap like I always dreamed. The press for the latest in the X-franchise has been absolutely on form - Fox actually have a firm grasp on their internet audience for once, that's for sure. The film is also looking to be a top-notch adaptation of the cult character, provided they don't get cold feet and actually stick to their guns on an R rating in the States. I for one am very much looking forward to watching Ryan Reynolds prove to everyone what a solid choice he is, along with the sound of thousands of fans collectively washing the taste of X-Men Origins: Wolverine out of their mouths (heck a little of Green Lantern might get flushed away too). Here's hoping the rest of the world take to the Merc with a Mouth as much as fandom does. Deadpool is released 4 February 2016 in the UK and 16 February in the US