New Star Trek Beyond Poster Goes Nostalgic
So it DOES know where it's come from, then...
After one iffy trailer and one excellent one, the marketing campaign for Star Trek Beyond is ramping up ahead of its summer release with a new retro-infused poster to sit alongside trailer 2.
With accusations swirling that Justin Lin isn't in touch with what Star Trek is (mostly because of the presence of a motorbike in both trailers), the move to adopt a more nostalgic tone is a smart one. This is definitely more Star Trek-like, just as the second trailer felt more in the spirit of the franchise.
Here's the poster...
Inevitably there will still be concerns about the motorbike being a weird focal point of the marketing, but then I suppose embracing silliness has always been part of the Star Trek ethos. And they do go on about finding new worlds all the time...
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