BOX OFFICE: SAW IV dominates Halloween

By Matt Holmes / June 25, 2011

Saw IV is the third Saw movie in a row to top the box office charts at Halloween and surprisingly despite a much quieter campaign than previous years, the fourth installment in the franchise barely lost any of it's huge audience. Saw IV has taken $32.1 million for the weekend, which is slightly less than the $33.6 million for Saw III but slightly higher than the $31.7 million for Saw II. Basically, the movie is a success and is still easily hitting it's genre demographic who just keep coming back for this series and are happy to see it continue. Saw is a rare prodigy in the horror genre and it's no wonder it scares the competition away at this time of the year. The lack of new releases and the lack of strong hold-overs has played a part in this weekend being the lowest attended Halloween of this Millenium. At second place was the Steve Carell comedy Dan in Real Life which took home an estimated $12.1 million, a rare money maker on the Halloween weekend, and whoever scheduled that movie here should be given kudo's for that, because it did find the alternative audience to Saw. With terrible reviews, 30 Days of Night dropped 58% and has now grossed $27.3 million in ten days, whilst The Game Plan continues to make money, $77.1 million in it's fifth week. Saw IV's reign at the top won't last for long though. Industry insiders believe next weekend could see both American Gangster and Bee Movie top $40 million each, which is a great rarity these days. I'm skeptical but we shall see... 1 Saw IV (2007) $32.1M $32.1M 2 Dan in Real Life (2007) $12.1M $12.1M 3 30 Days of Night (2007) $6.7M $27.3M 4 The Game Plan (2007) $6.26M $77.1M 5 Why Did I Get Married? (2007) $5.74M $47.3M 6 Michael Clayton (2007) $5.03M $28.8M 7 Gone Baby Gone (2007) $3.9M $11.3M 8 The Comebacks (2007) $3.45M $10M 9 We Own the Night (2007) $3.4M $25.1M 10 The Nightmare Before Christmas (1993) $3.35M $10M OPENING NEXT WEEK: American Gangster, Bee Movie, Martian Child, Before the Devil Knows Your Dead (limited), Darfur Now (limited) source - imdb, box office mojo