Avicii - True Review
Advertisement
rating: 4
When Tim Bergling a.k.a. Avicii opened the second half of his set at the main stage of Ultra Music Festival in March this year he took a gamble. The crowd of over 300,000 hyped-up ravers who gathered in Miami expected to hear more EDM goodness in style of his trademark mainstream club-smashers 'Levels', 'Silhouettes' and 'I Could Be The One'. But the Swedish DJ-producer did not deliver his 'signature dishes' the progressive synths, trackstops and pitch bends. Instead he came out onto the stage accompanied by a live stomping band and dropped a new track in the form of country-themed anthem 'Wake Me Up', along with many other experimental sounds. The ravers weren't sure what to make of it. They could not have predicted this material to be his entire upcoming debut album entitled 'TRUE'. Their confusion about the sizeable shift in sound turned into a widespread online criticism. In response to the many harsh words from fans who believed the performance showed a sign of departure from Avicii's electronic style towards a more country-influenced music, the artist said "Wow looks like I stirred up some controversy with my set Friday night at UMF. Seeing alot of people who don't understand. "I really wanted to switch things up and do something fun and different. Disruption is good when a (dance music) scene is half stuck...We wanted to bring 15 minutes of something fresh to break (Ultra) up. We knew people would be provoked. "It's about how to incorporate acoustic instruments from different styles and influences you wouldn't expect and still staying true to your own sound and musicality which for me has always been about the melodies and positive energy. This album consists 100% of songs I personally love. It's true to me, true to my brand, true to Avicii."