James Ferraro - NYC, Hell 3:00AM Album Review
rating: 4
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As the computer-programmed voice intones the word 'money' over and over in the intro track, it becomes very clear where James Ferraro is hedging his bets with NYC, Hell 3:00AM. Even without this opening gambit, one could take a reasonable guess as to what Ferraro's latest album is dealing with: the name itself is quite telling, as is the QR code/hundred dollar bill artwork. Just as 2011's Far Side Virtual critiqued our times of hypermodernity, NYC, Hell 3:00AM is an examination of the troubles of Ferraro's locale (and indeed Western society on the whole), all communicated through his ever-oblique worldview. Ferraro has said he has found inspiration in "rats, metal landscape, toxic water, junkie friends, HIV billboards, evil news, luxury and unbound wealth, exclusivity, facelifts, romance, insane police presence and lonely people... all against the sinister vastness of Manhattan's alienating skyline" as well as from his own "demons", and this is reflected throughout the album in numerous ways. Monotone AppleSpeak voices frequently announce slogans and/or brand names, and snatches from what appears to be 9/11 TV coverage on "City Smells" add a surreally chilling dimension to the narrative of the album. Musically, Ferraro is continuing the deconstructed RnB approach of his mixtapes as Bebetune$/Bodyguard with NYC, Hell 3:00AM. While a project like inhale c-4 $$$$$ carried a certain humour in its blurred lines between pastiche and parody, this album is decidedly starker and bleaker in tone. Ferraro's untreated/treated murmur is present on a number of tracks, and at times he's almost despairing in tone. "These cigarettes give me cancer," he croons on "Cheek Bones", before crying out, "I don't wanna get cancer!" It's a plain message at face value, but in context it's a bizarrely disturbing viewpoint of society's vices; Ferraro asks "Who would die for you?", and the fact is that many people, including himself, would indeed die out of an addiction to cigarettes.