The movie world is rife with opportunities for apps, because of the appeal that databases, and their banks of easily digestible information have for fans of the silver and small screens, and the latest addition to a growing pool of cinephile apps comes in the shape of ODEON cinema's own glossy looking offering. There must surely have been some temptation to use the app as no more than an extended advertising opportunity for ODEON, but thankfully the cinema giants have avoided that temptation and released an engaging, informative app that will delight and entertain film fans across the country. The presentation is wonderfully precise, and extremely impressive, especially for a free app: menus are incredibly easy to navigate, whether you're searching for a film, or your local cinema, or tracking your reward points (if you happen to be a member of the ODEON Premiere Club). Aside from the "on-brand" features which allow ODEON users to access features specifically aimed at extending their ODEON cinema experience beyond the boundaries of the cinemas themselves, the app also boasts an impressive database system aimed unapologetically at more general film fans. The app includes film details, trailers, and ratings for any number of titles, like IMDB, and without distracting adverts or indents that could have been completely justified by the free price point, but which might have compromised the user experience. It is a shrewd move by the app makers, and one that will lend credence to the app's prestigious status among film fans, as well as sticking with the overall slickness of its presentation. The app's presentation really is its chief selling point, as well as the depth of information available at the users' finger-tips, and both, combined with a simple-to-navigate interface that allows simple transition from browser to buyer of tickets make for a wholly successful app. It takes the best points of the IMDB app, and its ilk, and translates the same user experience well into a seemless consumer experience that should help them sell more tickets, which will hopefully be its greatest success. All-in-all, the app represents everything that can be achieved by a brand company seeking to arrest poor development or sales: it is free, but boasts an awful lot of very good content that will have a huge, enriching value to the brand in terms of consumer opinion, and it can certainly claim to be one of the finest, most informative film database apps on the market. Mighty fine work. Download the app right now here. Key Features Securely book tickets and select your seats Find Cinemas; A to Z or the nearest to you Check film times and information View Top films, A to Z, and also Coming Soon Watch Trailers View cinemas with map view Save your favourite cinemas and films Share films with friends Rate films Join and access ODEON Première Club