Video packages are a great way to get people excited for a wrestling match. While WWE may falter when it comes to the way they present the actual matches, the backstage segments, and the various storylines they attempt to tell, one thing that has never been lackluster over the years is the production teams ability to create promotional videos. Every year they seem ready and able to top the videos theyve made in the previous years, and the bigger the match was, the more time and attention the videos received. These are the videos that get the most hits on sites like YouTube and Dailymotion, and they serve as reminders of how exciting it is to be a wrestling fan. These videos have made good wrestlers look great and great wrestlers look legendary. They have made every story sound epic in scope and look like must see television. If you ever spent fifty or sixty dollars on a pay per view event, it was because of videos like the ones below. Here are ten incredible promotional videos that made your jaw drop and had you calling your cable company to order the show that was being promoted.
10. SummerSlam 1998 (Steve Austin vs. The Undertaker)
Its more of a music video than a video package, but its so badass that you have to give credit where credit is due. Steve Austin and The Undertaker were the two biggest names in the WWF during the Attitude Era, and a one on one encounter for the WWE Championship was inevitable. When the match was scheduled to take place at SummerSlam, the fans counted down the days until these two titans of wrestling finally met in the squared circle. The video itself, which is very appropriately accompanied by AC/DCs Highway to Hell, encapsulates the glory days of The Attitude Era by showing highlights of both Austin and Undertaker raising hell and whooping ass as only they could. Along with images of a ring set on fire, Austin walking away from an explosion on a desolate street, and Undertaker staring defiantly at the champion, the video helped promote the idea that these guys were untouchable, and the time had finally come to determine who the better competitor was. Whether you were a fan of Austin, or you walked the dark side with The Undertaker, this video celebrated one of, if not the biggest match in 1998.