10 Lessons WWE Can Learn From The First Brand Extension
Either learn from history, or be doomed to repeat it.
This July, WWE will have its second brand extension, in addition to having Smackdown live full-time for the first time in the 17-year history of the program. WWE ended its first brand extension in 2011 after a 9-year tenure that was met with mixed results. Having separate rosters allowed for newer talent to have a chance to shine, but also led to diluted Pay Per Views and low ratings.
For WWE not to repeat the same mistakes this time around, they should look at exactly what went wrong the first time. Otherwise, nine years from now, or even earlier, this second brand extension will end up the same as the first.
Let's look at 10 lessons the WWE can learn from the first brand extension.