'Championships are not important' is a common assertion among wrestling critics and fans. After all, they are tantamount to props. Wrestling is a predetermined sport and nobody really 'wins' title belts. They are awarded them by decision makers, based upon several factors including creative direction and drawing power. So what does it matter who is recognised as champion? It's fake, right? It's not like the World Heavyweight Champion is always the 'best wrestler' in the company (although in Seth Rollins' case, he probably is). In the make-believe world of professional wrestling, why do care so much about who the champions are? Because perception is reality, that's why, and although championships may not actually be won in legitimate contests, they should still be respected. If you dilute the importance of a title belt it makes it harder to get fans to invest in that championship and take it seriously. Plus, there's a whole lineage and history that must be respected when it comes to WWE's titles. WWE have been guilty of disrespecting their title belts in the past, having resorted to gimmickry and shock value champions to revive flagging interest. There have been some truly ridiculous title changes in the past, but it seems like there was a marked increase in the 2000s. Let's take a look at ten of the most ridiculous examples.