WWE's "developmental" brand NXT is on fire. "Developmental" is in quotes because when a company's "developmental" brand is able to sell out a 13,000 seat venue the night before the same company's superstar and legend-laden main roster is set to appear in the same building, that says everything. That's what is happening at SummerSlam next week, and it's undoubtedly impressive. However, not to be hasty, but that's only the beginning. For the past year, it's been intriguing to watch what was once WWE's best kept secret become WWE's worst kept reality. As a product, NXT is consistently the best overall brand in WWE. From both an in-ring perspective as well as a public perception ideal, NXT is rapidly establishing itself as WWE's must-see programming, even moreso than the main roster. Is Kevin Owens versus Finn Balor WWE's biggest money match from a perspective of die hard fans of the WWE Universe. Let's be brutally honest and say more-than-likely. If you're talking about 2015's most breakout personas, it's certainly Balor's "Demon" heading that list, with anything else a distant second. Let's get started...