Selling is a term, used to describe the act of making wrestling look more believable to its audience. Like wrestling itself, selling is an art form and can turn a decent match into an epic five-star clash. Selling is important because without it, the illusion of kayfabe would be lost. It is probably the most underrated aspect of wrestling. Not only does selling allow wrestling to appear more realistic it also allows for wrestlers and moves to seem more dangerous and devastating. Wrestlers that are great at selling make their opponents look great in the process. A jobber's only job, for lack of a better word, is to make the star in the match look great. So they are expected to bump all over the ring to make the star look like the unstoppable force the company wants him to be portrayed as. The opposite of this would be to no-sell, in which, a wrestler completely ignores the move performed or what's happening around them. When a wrestler no-sells a move it makes the other wrestler appear weak in the eyes of fans and makes for a less compelling match. It's a major problem with a lot of Cena's matches and promos. Nothing ever adversely affects him and he either laughs it off, or worst, he just decides when to win matches. As with anything there are people who are better at selling than others. This list will discuss the five best sellers in the WWE.