8 Reasons Why Goldberg Vs. Lesnar Was Completely Terrible For Business
WWE's biggest mistake of 2016.
Survivor Series 2016 was overall a pretty solid show. If featured a lot of great performances from the men and women who carry the company on a weekly basis. However, the night will be remembered in future years for exactly one match: Goldberg vs. Brock Lesnar.
Two guys who rarely wrestle overshadowed absolutely everyone on the roster. They were the only two wrestlers on the card who were even positioned as stars. Everyone else was forced to wear silly red or blue T-shirts and had to fight for a brand they had only been on for three months. Goldberg and Lesnar are far above that nonsense. That's why we wanted to see them fight in the first place.
Then when it came time for them to deliver the match, WWE essentially swerved us. They somehow outdid themselves by giving us something worse than their infamous WrestleMania XX match.
I understand Goldberg winning (a little bit), as Brock ran down his family in the weeks up to the match. Sometimes you just need that feel good moment in wrestling, and let the good guy win without any sort of nonsense tainting that victory. Last night was not the night for that moment, and Lesnar was not the man who should have taken that fall.
From a pure business perspective, booking Goldberg so dominantly over the company's top attraction was an incredible strange and destructive move. They threw away so much of what they've built up for no discernible reason. It may end up paying out in the end, but the company's own history says that is highly unlikely.
Here are 8 reasons why WWE lost their collective f***ing minds at Survivor Series, and why Goldberg vs. Lesnar was absolutely terrible for business.