Triple H Explains Why WWE REALLY Sends Custom Title Belts To Sports Stars
WWE's custom belt gifts are a sneaky assault on Disney - Triple H reveals all.
WWE now habitually fire out custom championship belts to sports stars and organisations when they win major titles.
Recently, Triple H posted a brand new version off to the Super Bowl-winning Tampa Bay Buccaneers. It has bespoke Bucs' side plates - 'The Game' said on Twitter that Rob Gronkowski would "know what to do with it".
Why do the company do this though? It's really rather simple.
Trips noted during an interview with The Wrap that it's great PR. Also, having a customised title belt over their shoulder or around their waist has become the new 'it' thing for sports men and women after bringing home the championship.
Triple H said that it has replaced the old, "I'm going to Disneyland" phrase in the immediate aftermath.
WWE's obsession started when the NFL's Aaron Rodgers motioned that he was 'coming for the strap' several years ago. Baseball star David Ortiz, who is a huge pro wrestling fan, also played a major role; WWE noticed how much he put over his custom gift, and they realised that it was a simple way to piggy-back on mainstream sports.
Take that, Mickey Mouse.