WWE No Mercy 2016 Begins With World Title Opener!
Jonathan Coachman announces change on Twitter.
As announced by ESPN's Jonathan Coachman on Twitter, tonight's WWE No Mercy Pay-Per-View will mark the first time a WWE PPV opens with the "main event."
The triple threat match, which will see AJ Styles defend the WWE World Championship against John Cena and Dean Ambrose, is scheduled to go on at 8:00 PM ET.
The decision to put the WWE World Title match on first can't be seen as anything but a reaction to the second U.S. Presidential Debate, which begins at 9:00 PM ET. The first debate, which aired opposite Raw on September 26, was the most-watched debate in American history, drawing well over 80 million viewers. As a result, that evening's show - the follow-up Raw to Clash of Champions - did an all-time low rating of 2.46 million viewers.
WWE has not yet announced what shape the rest of the card will take, but given the gravity of the Intercontinental Title-versus-career match between The Miz and Dolph Ziggler, that bout - and any necessary post-match happenings - could easily go on last.
No Mercy airs on the WWE Network tonight at 8:00 PM ET.