"James Blond!" screamed the press when Daniel Craig was cast as everyone's favourite super spy, while the internet went into the sort of obsessive lockdown typically reserved for the casting of Batman. The Daily Mirror, in a bid to be a bit different, went with the more cutting "The Name's Bland - James Bland", but the message was clear - this man isn't James Bond. What a difference a decade makes. Craig has not only gone on the star in two of the franchise's best movies (and admittedly one of its worst, although how good could a movie called Quantum Of Solace really be?), but is regularly stated as one of the all time bests, second only to perhaps Sean Connery (and he's given the original a real run for his money). Raw, dark and brutal, but still possessing that charm and swagger that makes Bond so alluring, he's redefined the character for the 21st Century, highlighting his flaws as much as his strengths. Spectre, Craig's fourth turn in the role, is lurking in the shadows, now only a month away, and once that hits all the questions will be about Bond 25. Chief among them, will Craig be returning for a fifth go around? His official status has flipped back and forth, with it looking like there's a reasonable get-out to his original two-film post-Skyfall contract extension. With that in mind, maybe it wouldn't be the worst thing if he did hang up his cufflinks. Not because he's no good (turns out James Blond rocks!), but because of these five, rational reasons.