Ever since the Marvel Cinematic Universe turned into a global phenomenon and Warner Bros. set about rebooting its most significant properties (namely Superman and Batman) with the intention of creating DCs very own movie-verse, the two studios have been locked in a game of one-upmanship. This week, Marvel just took the fight to DC. The revelation that a new Spider-Man story will be told for the third time in just 15 years is not the headline today - the main scoop is that Marvel has scored a huge victory by making a deal with Sony to have Spider-Man become part of the Marvel Cinematic Universe. A new Spider-Man (Andrew Garfield will most likely not reprise his role, perhaps the biggest downside to this new Marvel/Sony deal) will appear in Captain America: Civil War next year, with a standalone Spidey movie coming in 2017 that Marvel will co-produce with Sony. For Marvel Studios, this is a huge coup - the Spider-Man films have proven enormously successful so far, hence why Sony wants to retain ultimate control over the character rights - but for Warner Bros. and DC, its a big blow. It means Warner now need a big revelation of their own to compete with the Marvel news, or at least something to bring attention back to their DC movie-verse.