10 Exact Moments That Killed Video Game Franchises

"My face is tired"

By Scott Tailford /

BioWare

In an ever-connected world where companies are keeping tabs on what we're watching, playing, liking etc., it forms a clearer picture than ever of "what works".

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At least, in theory.

This has led to scores of movie studios deploying "bankable formulas" for the next Hollywood blockbuster, and gaming too, started to give way to generic, by-the-numbers toss across the 2010s.

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It's why something like Death Stranding is such a massive breath of fresh air, but the point still stands: Where does the line fall, when it comes to analysing the wants and needs of the masses, and how do you implement that, whilst maintaining genuine creativity?

Risk becomes a calculable factor, and that's before you factor in marketing gaffs, major delays, broken game engines or just plain bad releases that misjudge everything.

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All it takes is one major stumble to fall flat on your face, and when the whole world is watching, you might never recover.