8 Reasons EA Aren't Doing As Bad As You Think

Not so much falling off a cliff as walking VERY close...

By Adam Hogg /

EA has been the source of many a controversy over the past few years, with their business practices and sloppy game design leaving a lot to be desired. They have essentially been reduced to the gaming industry's punching bag, with fans, critics and game developers alike hammering them over recent choices.

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And for good reason.

Their use of loot boxes has been universally abhorred, and their tendency to push a game out long before it is actually finished is a practice that needs to be stopped immediately. It has gotten to the point where gamers are confident that EA is dead and buried.

It's easy to see why people would think that, but the truth, as always, is a lot more complicated.

Even after being absolutely destroyed by the collective gaming industry, boycotted and troubled with the threats of lawsuits, EA is still doing alright. There is an important distinction to be made, however. They are definitely sailing on choppy water, but aren't doing so without a paddle. It may come as a bit of a disappointment, but EA is far from being dead and buried.

So (unfortunately), let's play devil's advocate...

8. Anthem

Anthem is quietly being referred to as the big sticking point for EA. People are treating it as the game that will finally test the company and will prove whether or not they have the guts to actually make a good game with the player put first.

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But... remember when we all said the same thing about Mass Effect: Andromeda? And Battlefront 2?

EA have enough sticking power to wade through these terrible games, and chances are, Anthem will be much the same. As long as they have out interest, they have some standing in the industry. Everyone might collectively hate them, but we are all still hoping that the next game will be better. And that's what EA capitalises on.

There is a reason why EA hold their own E3 conferences. They are one of the biggest players in the industry, up alongside Ubisoft and Bethesda. A single game isn't going to cripple them. Just as it hasn't done the past two times we said it.

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