10 Biggest Business Objectives In WWE Right Now

Vince McMahon's mission statement.

By Grahame Herbert /

World Wrestling Entertainment is a global company making $658,7768,000 in revenue for the past year. When it comes to business, in-ring wrestling and character stories are often the furthest thing from Vince McMahon's mind. His business is all about money and the commercial opportunities to expand on last year's $24,144,000 in profits. The actual wrestling really isn't too much of a business objective. Think of it like Disney and their purchase of Star Wars, they weren't interested in making more films to expand on great storytelling. They were interested in making more films to expand on their balance sheet. At a corporate level, the critical quality, the art of wrestling, whatever you want to call it - it really doesn't matter. McMahon is all about the numbers. You can see that during any episode of Raw. Main event wrestlers aren't pushed based on in-ring skills. If that was the case, the likes of Tyson Kidd and Cesaro would have headlined countless PPVs by now. Instead, performers are pushed on commercial viability, how much money they can make from the mainstream audience and franchise partners. Roman Reigns is being plastered all over WWE products for a reason: he's got a marketable look and wrestles a WWE main event style very well. So, as strange as it sounds, wrestling is only a small factor in WWE's business objectives. Here's what Vince McMahon really spends his time worrying about.