10 Quick Fixes For WWE When Crowds Return
Making the most of making some noise, what can WWE do to ensure the crowds that come back STAY back?
As with WWE WrestleMania, AEW Double Or Nothing was quite the emotional experience.
Socially distanced fans were great in April thunderstorms and they were even better packed together under the May sunshine. They all made wrestling feel like wrestling again
WWE are at very least mindful of this. Though not at all real-feeling in execution, the idea of having talent speaking about getting back to normal is in keeping with how such a thing would actually occur if WWE was your workplace and being a pro wrestler was your job. It'd be the talk of every coffee or lunch break, a constant discussion in the Slack threads and the first staff nights out would and will be the stuff of legend.
But being all-too relatable is one of WWE's biggest issues. These should still be super-humans you want to pay to see. Rumours of John Cena appearing on the first SmackDown of the new normal weren't surprising for that very reason - the company will want a legit sellout and all the noise that promises, even if they have to go to the last guy that used to guarantee them.
But what else can they do to ensure this moment in history is maximised?
10. A Money In The Bank Cash-In
Simply because they still get huge reactions.
WWE haven't looked after the once-prestigious golden ticket over the years, but every cash-in generates palpable buzz thanks to the sense from the audience that they're about to see something very special indeed. There's a tension bubbling under the surface until the three is counted, and then - especially for a babyface win - a euphoria at the sight of a new Champion crowned.
The company could dish out three or four briefcases at July's Money In The Bank, and absolutely should in order to fritter one away almost instantly.
If not on the pay-per-view itself, on a Raw or SmackDown afterwards. Champions being dethroned doesn't happen every night (no matter if it feels like that sometimes) so harness the audience's joy at merely being back in a building with a memory they can take away. Not least because it'll likely bring them back the next time too.