Professional wrestling stands apart from most other entertainment for fans ability to not only let their opinion be known immediately as it happens, but for those opinions to have an effect on the future of the stories. Fans made wrestlers like Hulk Hogan and The Rock the megastars they became, and crowd response made unlikely heroes out of Steve Austin and Mick Foley. Now in the social media age, it has become even easier for fans to let WWE and the world know just what they think in real time, and hashtag it to make it trending. For the most part, WWE has embraced this interactivity, utilising multiple suggested hashtags in its programming, but more recently has felt the sting of hashtag activism when they do something fans dont agree with. In the wake of the Royal Rumble, WWE and its Universe have never been more at odds, with outraged fans reportedly cancelling the WWE Network in droves to protest storytelling decisions. WWE responded by releasing the news that they passed the one million mark for Network subscribers and offered February for free, seemingly as damage control as outlets such as Time started to pick up the story. WWE spent decades telling the fans that they have the power and that they will be listened to, but now fans have the tools to really let their voices be heard and WWE dont seem to be happy about that. As WrestleMania approaches there has never been more tension between a wrestling promotion and its paying customers than right now, as both sides dig their heels in deeper and compete to see who can shout the loudest.