8 Ways WWE Must Capitalise On Brock Lesnar's UFC 200 Win
Time to feast on The Beast's boosted reputation.
UFC 200 has been and gone, and - praise all the Gods - Brock Lesnar isn't dead. Quite the opposite (he's alive).
Brock's foray back into the Octagon could have proved a complete disaster for WWE, leaving the reputation of their biggest star in tatters, a SummerSlam main event entirely undermined, and an upcoming video game faced by the country's most public loser. Luckily, then, Brock didn't just survive, but he emerged victorious.
After besting Mark Hunt - and in ruthlessly authoritative fashion - The Beast's stock is higher than ever. King Midas himself would be envious of Brock's current golden touch.
WWE aren't in the habit of taken advantage of such situations. Everything they touch generally turns to sh*te - the Midden touch, if you will. But they can't afford to let an opportunity like this slip. It'd be borderline criminal.
There's a number of ways the promotion can use this tremendous opportunity to their advantage. Here are eight to begin with.
8. Embrace Newly Interested Fans
Let's not kid ourselves: as much as Dana White loves to deride professional wrestling, he was absolutely depending on Brock Lesnar's appearance at UFC 200 drawing a whole new set of eyes more accustomed to the squared-circle. CM Punk's transition to the Octagon has happened for the same reason - regardless of the guy's personal intentions.
Rare is it, however, that WWE gives ardent MMA fans a purpose for switching to their brand of sports-entertainment. But with Lesnar absolutely dominating Mark Hunt on Sunday, those more usually engrossed by the ground-and-pound violence may have had their interest in the 'rival' product piqued.
There's likely to be a whole slew of newcomers tuning in for Raw off the back of Brock's triumph, and the company needs to make sure they don't switch off. Admittedly, it'd take a wholesale reinvention of the way the program is presented to retain the lot, but even some minor changes could be enough to tempt new fans to stick around.
Brock won't be on Raw this Monday - but the fallout must be addressed. Between that, keep the 'comedy' low, and the quality, in-ring action high. Tell the MMA migrants: this isn't a product you should be embarrassed to watch.