Here's How Much Money Bad Bunny Merch Has Made On WWE Shop (Spoiler: It's A LOT)
Booker T's favourite rapper is crushing EVERYONE's WWE merch sales right now, even Roman Reigns...
It was reported last week that Bad Bunny had become WWE's top merchandise seller just a few days after the rapper's line of products debuted on WWE Shop around Royal Rumble 2021. Now, the true extent of Bunny's shirt-shifting power has been revealed.
A new report from Fightful Select states that the Booker T artist has already pulled in more than $500,000 in merchandise sales for WWE. Clearly, whatever agreement exists between Bunny and WWE is working, with one of his men's t-shirts currently sitting at number 1 in WWE Shop's charts, the women's at number 3, and the youth's at 4. He also has a hoodie at number 2.
Roman Reigns is the only wrestler breaking Bunny's stranglehold on the top 5 at the moment, with one of the Universal Champion's merch items sitting 5th. The numbers don't even compare, though: Reigns' item has around 5% the sales of Bunny's top seller.
WWE's original run of Bunny merch sold out quickly, prompting the promotion to release a new limited edition line yesterday.
$500,000 is crazy money, but perhaps this was to be expected: Bad Bunny's monthly Spotify audience currently sits at around 48 million, which dwarves Raw and SmackDown's total audience for January (18.7 million).