Trying To Make Sense Of WWE’s BIZARRE Booking Right Now

By Michael Sidgwick / May 22, 2019

Co-President George Barrios, when he isn’t talking about content ecosystems and engagement and generally securing WWE funds from everywhere in his role as the most underrated grifter of all times, has laid out WWE’s key strategy going forward.

Instead of growing the fanbase, WWE aims to maximise and monetise the existing hardcore audience. Fair. That audience is the most invested, the most entrenched in routine, and the content competition out there is vast. Splintered streaming services, the black hole that is your smartphone, and the fading, traditional entertainment model make up the Lernaean Hydra Vince McMahon aims to slay.

So that makes sense. How this strategy materialises does not. Instead of ensuring that core audience remains in a position to be “super-served”, i.e. “happy”, WWE instead “pisses them off” “beyond belief” with just astonishingly inconsistent and regurgitated product that has almost become a parody of what was already a joke.

This sh*t is incomprehensible to us, and we’re meant to be the schloppy jaloppy sons of bitches sittin’ in our f*ckin’ couches who think we know what the f*ck’sh goin’ on.

WWE isn't overtly interested in getting them onside - but what on earth must a new fan make of WWE in 2019?

Maybe we’re all too cynical, too warped, to receive WWE’s latter output correctly. Maybe it all actually makes sense, and we are out of touch. Maybe it’s time to look at all of this from a new perspective.

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