What WWE Really Thinks Is To Blame For Poor Ratings

Vince can’t say it, because it’s a pronoun.

By Michael Sidgwick /

WWE

WWE luxuriates in the obscene wealth handed to them by the USA Network, FOX, and the Saudi Arabia General Sports Authority. Supplemental revenue streams—merchandising, international TV deals, the Network—further safeguard the company’s existence for years and years to come.

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WWE boasts also an obscene roster of talent, from the greatest pro wrestler and sports entertainer alive in Daniel Bryan, to the best Women’s bout machine that is Charlotte Flair, to the most phenomenally gifted athlete in a modern landscape defined by them in Ricochet.

WWE enjoys the unprecedented degree of exposure that is their global television audience, the ratings metrics of which help to identify which performers are over, and which are not.

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WWE, per Chief Brand Officer Stephanie McMahon, enjoys also the unique advantage of its live arena audience and their determination of what works, and what doesn’t—data that isn’t muddied by YouTube clips and cutting off cable and competition in the form of live sports, excuses of that nature.

So why is WWE’s audience fading away? Why is Twitter flooded with daily complaints and mocking memes?

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What’s the problem?

It’s you, pal!

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