WWE Is Rebranding Its House Shows

Live events are no longer live events on this day of the week...

By Andy H Murray /

WWE.com

From "Superstar" and "championship opportunity" to "WWE Universe" and "Premium Live Event", the WWE lexicon is vast and, frankly, insane at times, with the promotion's hyper-fixation on marketing every single thing related to its product largely responsible for creating an environment in which performers rarely communicate like human beings.

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Now, the promotion is rebranding its house shows.

But only on Sundays.

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Per PWInsider's Mike Johnson (via Devin Cutting), after WrestleMania 38 (2/3 April, WWE plans on renaming all Sunday live events "WWE Sunday Night Stunner", with the first event to use that title taking place in Fairfax, Virginia on 1 May. This follows on from the decision to bring back the old "Saturday Night's Main Event" title for a run of post-WrestleMania shows in April.

WWE does not currently have a trademark application for "WWE Sunday Night Stunner" logged with the United States Patent and Trademark Office.

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The market leaders returned to something resembling a regular road schedule in July 2021. Such shows have emerged as money-losers for WWE in recent years, though Q3 2021 featured a period of artificially high demand to reverse this, as wrestling-deprived audiences flocked back following the COVID-19 pandemic's difficult first 16 months.