By tying the adventures in the comic books more closely to those of other media (in particular, DCs animated movies and TV shows), reader-interest can be fostered (and held) in a far more efficient way. A good example would be the 1990s X-Men cartoon series that many of us grew up watching. By fusing the look and feel of the contemporary Jim Lee comic books with the classic storylines from Chris Claremonts 80s run, readers were instantly familiar with the characters and their world and therefore could (and did) pick up X-Men books and fall right into them. As Marvel have hopefully now proved, comic book movies work better when they have more in common with the source material anyway. Once again, radical character revision (often made by Hollywood consultants that have never read a comic book in their lives) is seldom the answer. The fans want authentic comic book stories that pay homage to the genius of creators like Jack Kirby, Carmine Infantino, Bill Finger, Paul Levitz, Chuck Dixon, Mark Waid, Len Wein, Dick Giordano and all the others... Ergo, it is reasonable for DC to use the Warner Brothers movies (and video games) as a springboard for their own products. Why not try to sell comic books based on the success of their associated movies, and, while youre at it, why not help this along by getting more comics guys involved in the movie making process? After all, NOBODY knows those characters better than they do.