Announced at the recent annual Berlinale film festival was the launch of a new fantastic competition from coffee makers Nespresso. The luxury coffee brand who for the first time this year became official supporters of the event in Berlin, released details of a short film competition starting on 7th March in the run up this year's prestigious and world renowned Cannes Film Festival - a festival which will this year see Nespresso named as official partner for the 9th consecutive year. It will also mark the 6th anniversary of their much coveted 'Grand Prix Nespresso' award, which is given to the winner of La Semaine de la Critique; a week to showcase and give a springboard to young debut film makers. The competition entitled Nespresso Talents 2016 invites young filmmakers to submit their own short films, designed to "Explore your extraordinary" and capture the beauty and splendour of everyday, seemingly mundane events. After all it is the gauge of many a good artist to be able to give wonder and portray the elegance of things we take for granted and of the moments which pass by unnoticed. While you may be forgiven for thinking that this sounds like any other short film competition, Nespresso's rather unique twist coupled with the truly prodigious prize on offer means this is anything but. With a run time of no longer than 3 mins, contestants are asked to submit films shot vertically in 9:16 Full HD format. This portrait style filming is in contrast to the conventional viewing experience, and looks to see how the filmmakers adapt to be being asked to view the world in a different way. All entries will be judged by a select panel of jurors who have vast experience and knowledge of short film. These people are: Gaëlle Denis - President of the Jury - Gaëlle has won a BAFTA and Cannes Cinéfondation selection for her short Fish Never Sleep.Erik Schmitt - Jury Member - Erik Schmitt's short "Now Follows" won the Lola for Best Short Film in 2011 and his latest short, 'Berlin Metanoia" premiered at the Berlinale 2016.Eva Weber - Jury Member - Eva is the recipient of the Sundance Mahindra Global Filmmaking Award and her latest short Field Study, funded by the BFI, has been nominated for the 2015 European Film Award. Alfonso Gonzalez Nespresso CCO Following the 10th April deadline 3 lucky filmmakers will be chosen and invited along to the 2016 Cannes film festival where they will be presented with their award. They will also see each of their films given a private screening in front of the jurors, representatives from La Semaine de La Critique, and select media outlets. If this wasn't enough, all three will also be awarded 6,000 and provided with travel and accommodation. Contestants are asked to submit English speaking films or with English subtitles, and welcome to cover any genre spanning friction, documentary, and animation here. Head on over to #nespressotalents for more information, and keep a look out for their #How To articles for some inspiration on how to start.