10 Actors Who Refused To Promote Their Own Movies

10. Edward Norton - The Incredible Hulk

It's been well documented that Edward Norton wasn't exactly the easiest star to work with during the production of The Incredible Hulk (2008). His attitude towards the film's script and Marvel way of doing things eventually led to Mark Ruffalo's casting as Bruce Banner for the films that followed.

However, whilst still acting as the fledgling MCU's big green ball of fury, Norton's frustrations with the screenwriters and direction his character had gone down during the flick led to him completely ducking the press tour.

The show went on, though, as Norton's co-star Liv Tyler - playing Betty Ross in the film - and director Louis Leterrier professionally did the rounds while the leading actor reportedly went on vacation.

This clearly didn't help Norton's cause when it came to his future in the MCU as a whole, and Ruffalo definitely made for a less problematic and reliable substitute going forward.

In the years since his brief Hulk adventure came to an end, Norton has admitted that he really enjoyed working on the project. But, he also confessed that the commitment needed to consistently play that role and promote it would've kept him from performing in other genres outside of the superhero world.

The MCU life isn't for everyone and Norton's departure proved to be the best move for all involved.