10 Awesome Trailers That Tricked Us Into Seeing Awful Movies

10. Lady In The Water

There used to be a time when the name "M. Night Shyamalan" elicited nothing but excitement.

After The Sixth Sense, Unbreakable, Signs, and The Village were big hits with audiences (and the first two were big hits with critics), it seemed like the director could do no wrong, which absolutely piled the hype onto Lady In The Water.

And the trailer aided this hype immensely. Consisting of nothing more than a beautifully ethereal score and several shots of a man going about his day, it teased a simple, uncluttered tale with a supernatural twinge, a departure from Shyamalan's increasingly complex psychological stories.

It looked fresh and different, and yet, because of the name that was attached, we all assumed it would be just as engaging as his other projects.

But that wasn't the case at all. Why? The movie was a self-indulgent bore. Shyamalan starred as a writer whose words could change the world, and he also included a film critic character in an antagonistic role, a jab at those who had negatively reviewed his prior work. You could feel the arrogance emanating from each frame.

The film's fantasy elements were also poorly fleshed out, and looking back, it's clear that Shyamalan's early success had gone to his head, Lady In The Water being the moment his massive ego came crashing down around him.

The movie rightfully sank at the box-office, an outcome nobody could have predicted given how unique and promising its trailer looked.