10 Biggest Problems Star Wars: Rogue One Faces (And How Lucasfilm Can Fix Them)

10. The Title Confusion

The Problem: When Rogue One was first announced, it was simply as one of several Star Wars spinoffs. Then this enterprise became known as Star Wars Anthologies, and while that still may be the case (Wookiepedia says so), the individual movies are now subtitled "A Star Wars Story". As such, the full name of the film is Rogue One: A Star Wars Story, which is a wordy mess and rather confusing given that removing the Episode title from The Force Awakens seemed to be allowing a more homogenous Star Wars: [Subtitle] structure.

Why is this a problem? Well, aside from making calling it the right thing an absolute pain (I've just gone with Star Wars: Rogue One because that's what everyone's using anyway), it hurts the branding; if nobody calls it A Star Wars Story, it's not really representing the film.

How They Can Fix It: Given the film's not struggling to get attention and trailer views, it may not be an issue. Star Wars is such a strong brand, and Rogue One is so clearly a part of it that any failings in SEO are negligible.

As for the previous muddled names, not much can be done. Although, in some ways, it's almost a right of a passage for Star Wars films to have multiple titles; the original film had countless draft names and even after release cycled from Star Wars to Star Wars Episode IV: A New Hope, while all the Disney-produced movies have had various name shifts.