10 Desperate Ways To Market Horror Movies

10. Stage A Fake Stabbing Incident - My Soul To Take

It may not be prime Wes Craven, but the iconic filmmaker's 2010 My Soul to Take has plenty to please horror hounds. Like the rest of the movies featured here, though, this slasher offering had a pretty rough marketing manoeuvre up its sleeve.

Somewhere along the way, Rogue Pictures decided to go with the ill-conceived idea of staging a faux stabbing at the New York premiere of My Soul to Take.

As the cast and crew of the picture assembled, two men got into an argument and one stabbed the other with a clearly fake knife. From there, Rogue put this video on YouTube as part of a boneheaded plan to have people rushing to cinemas to see this latest Craven effort.

Far from having that desired effect, this awful PR stunt was viewed by most people as classless, done in poor taste, and something which made My Soul to Take look like a skippable farce of a feature.

Sure, My Soul to Take isn't Scream, A Nightmare on Elm Street, The Hills Have Eyes or The People Under the Stairs, but it's a Wes Craven movie that deserved to be seen by more people. And with this desperate marketing move, Rogue Pictures soured the film before it was even released.