A picture is worth a thousand words. There's one word producers want to hear when people look at the poser, "yes." Posters are made to grab the casual movie goer's eye and to draw them into the theater. Poster designers know they have one shot, one glance to grab your attention, so that once you see the poster you'll know everything there's to know about the film and say, "I want to see this." While not all posters are created equal, there are strong similarities between all of them. Note the main actor/actress on the poster. If a movie has an A-list star or Taylor Lautner in it, then they'll be on the poster, looking flawless as stars do, but convey different emotions. That depends on the tone and the premise of the film, which the poster will visualize in a specific color scheme that catches your eye. Comedies usually have a bright, cheery color scheme while horror movies dark, grey tones. The title of the movie, which should encapsulate what the film in a few words except for "The Assassination of Jesse James by the Coward Robert Ford." Awesome title, tells the audience exactly what the movie is about, a mouthful though. If a notable director is attached to the film as director or producer like Steven Spielberg, David Fincher, or Quentin Tarantino then their name will be on the poster because household names are enough to get butts in seats. And also if the film has won any festival awards, look out, because every notable festival award will on the poster especially if the film is a low budget indie film. Awards equals credibility. Sundance, Cannes, TIFF, and Venice are some of the prominent ones and winning an award from one of them solicit much wanted publicity. So next time you're at the theater, take a closer look. When your friends ask you why you decided to watch "Enter the Void," you can show them the poster.