10 Horror Movies That Flopped Hard In 2023

10. Run Rabbit Run

Run Rabbit Run follows a fertility doctor called Sarah (Succession's Sarah Snook) who becomes concerned after her daughter, Mia, begins identifying as her long-lost aunt.

Daina Reid's mind-bending thriller sounds like it has potential, due to its simple but intriguing premise. And since this Netflix exclusive came out a month after Succession ended, it looked like the perfect vehicle for Sarah Snook to add momentum to her career as a film star.

Rather than do something bold and daring, Run Rabbit Run tosses in every trope imaginable. How often are horror movies going to pull off creepy kid drawings and forced jump-scares before filmmakers realise they're not scary anymore?

Such cliches would be more forgiving if the story wasn't so flimsy. There are some great themes to explore, including childhood trauma and family burdens, but the film never sinks its teeth into anything insightful - even with talents like Snook trying their best with the material given.