Laurence Fishburne has had some strange turns in his career. He got his start by lying about his age so he could appear in Apocalypse Now, made a surprise turn into TV acting before it was cool for Hollywood types to do so with a three-year stint on CSI, and has been weirdly supportive of his daughter's burgeoning porno career. He's been around a fair bit has Larry, but he'll almost certainly be best remembered as Morpheus, the gap-toothed smart guy from The Matrix who pulls Keanu Reeves out of his deadbeat existence and into an exciting new life as a guy who wears a lot of leather and runs up walls for fun. That was the plot of The Matrix, right? Morpheus was essentially a Winston Wolfe-style character upgraded to the main cast, the calm, collected guiding example for Neo to get to grips with reality being a computer simulation.He's charismatic, his voice commands respect, and you can see how anybody would be convinced to down a funny-coloured pill if Laurence Fishburne told you to. He's just so...magnetic. Which are clearly the sort of qualities Kia were looking for when they wanted a spokesperson for their new car model, since they aired an advert during this year's Super Bowl which saw Fishburne reprising his role as Morpheus, this time appearing a some rich couple's valet who's a little obsessed with their fancy car, rather than desperately seeking out the chosen one who will save humanity from an eternity as prisoners of a race of evil machines. We're not saying that getting people to buy cars is any less noble a mission, but...yeah, that's exactly what we're saying. And then he sings a song for some reason.