10 Movies That Are Actually Good Besides The Marketing Gimmick

10. Putting "3D" In The Movie's Title - Dredd

Dredd is one of the most baffling box office bombs of the last decade.

Despite being budgeted at a totally sensible $45 million and receiving largely positive reviews from Judge Dredd fans and critics alike, the comic book reboot tanked at the box office, grossing an appalling $41.5 million worldwide.

Several reasons were cited for this, such as audience disinterest in the IP following the 1995 Sylvester Stallone-starring dud, but for many, the culprit seemed to be the film's goofy marketing campaign.

For some reason, somebody at the studio decided that, in addition to being presented in 3D, the film would be released in cinemas with the title "Dredd 3D."

Given that the 3D craze was already waning by 2012, for many it made the film sound like a schlocky attraction full of heavy-handed, silly 3D effects that would supersede the story and characters.

Considering that the dimensional designation was often tacked onto the titles of ridiculous 3D movies like My Bloody Valentine, Piranha, Step Up, Jackass, Saw, and A Very Harold and Kumar Christmas, it just didn't suggest that audiences should take Dredd seriously. And so they generally didn't.

It's frustrating that a bone-headed marketing decision cut the film's box office out from under it, especially as the vast majority of people who have ever seen Dredd have seen it at home in non-3D.

Though Dredd was to its credit shot in real 3D rather than being post-converted, it's really the least-interesting part of the entire movie: on its own merits it's a ludicrously entertaining, ultra-violent retooling of a classic comic property.