10 Reasons Ghostbusters Isn't As Bad As You Think
10. The Marketing Was Terrible
There are plenty of good reasons for why many expected Ghostbusters to be a sacrilegious reboot, and it really begins with the marketing. Right from the very first trailer, this one seemed like a bust because the studio's marketing department were clearly aiming for the biggest, broadest audience possible.
Rather than emphasising that the new movie was a reboot, they initially (and confusingly) referred extensively to the 1984 original, while the majority of the comedy shown off was...not very funny, focusing on middling physical gags rather than witty repartee.
The trailers didn't even show off who the villain was, for Christ's sake. While the new movie absolutely isn't the laugh riot of the decade, it's a good deal funnier than the advertising suggests.
If the movie does somehow flop or underperform at the box office, Columbia will have only themselves to blame for attempting to sell it so aggressively to the lowest common denominator.