In 2008, The Dark Knight and Iron Man showed the superhero blockbuster wasn't going away, but in the years since the public's infatuation with comic book adaptations has begun to reach a tipping point. Marvel has been offering up an ever-bloating roster of characters that grows harder to parse out with each new cinematic origin story; DC has followed suit with not one, but two superhero team-up movies coming in out this year. Between Fox, DC, and Marvel audiences will be treated to half a dozen comic book features in 2016 alone. The oversaturation of the superhero market will work to Rogue Ones advantage. Moviegoers have started to show signs of comic book fatigue; Marvels Avengers: Age Of Ultron failed to live up to box office expectations (while still having a stellar run) and Ant-Man was only a modest hit. In fact, 2015s biggest blockbusters, Jurassic World and The Force Awakens, were both non-comic book films. Audiences enthusiasm for superheroics will start to wane as the year unfolds, leaving Star Wars in a position to offer counterprogramming to the endless glut of comic book movies. Rogue Ones uniqueness will be a big draw that will bolster its ticket sales.