10 Recent Movies Ruined By Their Marketing

10. Argylle

There's been no movie marketing campaign in recent memory more obnoxious than that of Matthew Vaughn's Argylle, enough that it surely persuaded many to actually miss the film entirely.

For starters, just a single main trailer was released, and Universal and Apple put it in front of everything for many months, enough that by the time Argylle finally came out, vast swaths of potential customers were long-tired of hearing anything about it.

It didn't help that the trailer was too busy hyping up how "crazy" and "wild" it was, alongside the widely-named "from the twisted mind of Matthew Vaughn" tagline.

Toss in a dodgy-looking CGI cat and the fact that the trailer made it seem like Henry Cavill would have a much larger role in the film than he actually did, and it's little surprise why toxic word-of-mouth quickly killed its box office chances.