10 Recent Movies Spoiled By Their Trailers
10. Companion
The marketing team behind recent horror hit Companion certainly had a tricky job on their hands, because while its big surprise is revealed relatively early on, it also would've been incredible to experience entirely unspoiled.
Though the initial vibes-based teaser trailer was somewhat vague about its premise, Companion's full-length trailer freely revealed that protagonist Iris (Sophie Thatcher) is secretly a robot owned by her "boyfriend" Josh (Jack Quaid).
This is revealed 25 minutes into the movie, so it's not quite an Abigail situation where the marketing spoiled a mid-film twist, but wouldn't it have been so much more fun if the marketing simply focused on The Mystery surrounding Iris, rather than giving it away outright?
Sure, movie studios find vague marketing risky and would rather get butts in seats by focusing on an attention-grabbing premise, but there's also something to be said for the thrill of discovery and a film finding an audience from word-of-mouth about its exciting surprises.
Just last year Longlegs proved that plot-light marketing can be hugely successful, and it's a shame - if not remotely surprising - that Companion didn't go this route too.