Sometimes it can seem like Marvel is making movies just for the fans. After a good half century of building up an audience with their stellar superhero comics, theyre now giving them the gift of seeing those stories and characters translated to the big screen. Seriously, theyre doing us all a favour, right? Avengers is like a few thousand peoples childhood dream come to life. They managed to cast all their heroes perfectly. They hire really interesting, strange and nerd-friendly directors and writers to handle their projects. What a great, creative, charitable bunch! Marvel Studios is a business. Theyre owned by Disney, one of the largest entertainment organisations in the world. All of their work is a money-driven engagement with western capitalism, designed to have you empty your wallets. And if youre fine with that - and, really, the large majority of us are - thats cool! Enjoy the thing! But never forget that the primary driving force behind what they do. Thats why Edgar Wright got chucked off of Ant-Man because he tried to do something different, why they have a set look for all their films, and why Benedict Cumberbatch got cast as Doctor Strange instead of someone more interesting.