10 Times That Hollywood Misunderstood The Impact Of Big-Budget Movies

4. It's Morbin' Time

This particular entry may only pertain to one film, but the fallout of what it entails is so confusing and amusing that it warrants focus. In a rather stunning moment of hubris and/or a complete misunderstanding of memes and irony, Sony felt the need to re-release Morbius in theatres because of its online notoriety.

This exercise in futility completely ignored the fact that the film was barely a financial success and was critically mauled by almost all moviegoers who unfortunately saw it. Sony should have understood that the memes were laughing at the film, not admiring it.

Unsurprisingly, the forgettable Jared Leto-led picture did not make a “morbillion” dollars and bombed a second time, once again proving the well-founded notion that studios are completely out of touch with their audiences. At least we got a second round of those morbtastic memes, right? Also, Tyrese believing that Martin Scorsese of all people was impressed by the film was definitely worth all the fuss.