10 Upcoming Movies Studios Don't Know How To Market

10. Annihilation

Paramount has well and truly given up on this intellectual sci-fi film.

The studio opted to sell it as a standard, run-of-the-mill sci-fi actioner rather than taking into account what they actually had on their hands. They emphasized all of the most common aspects of the film rather than taking the time to show what made it different. Showing every shot of the film with Natalie Portman firing her gun? Check. Trying to make it look like a jump-scare horror film? Check.

To top it all off, they've thrown n some last minute additions to the trailers that showed all of the monsters it had to offer and practically spoiled every beat of the film. Plus, they sold off international distribution rights to Netflix to make a quick buck.

Paramount can and has done marketing for intellectual science fiction before, they simply chose not too. They turned 2016's equally brainy Arrival into a hit with a stellar marketing campaign. But it's been clear from the first shred of marketing that the studio simply saw Annihilation as something they had to get past.